The most commonly used angles in ad films (at least in Indian ones) is the angle of using the opposite sex. The reasons for this, be they, their effectiveness or the film maker's banality is unknown to me. I see it in ads of toothpastes, cars, watches, cell phones and even sanitary pads! However one ad that I spotted a month ago deserves particular mention as it continues to baffle me. It's an ad by Hidesign designer bags which decides to display their bag atop a woman's breasts in her moment of intimacy with her lover. The blonde woman has this vacuous look on her face as she stares into the camera (probably wondering what the bag was doing there) while her lover who couldn't be bothered by the bag's presence is lustfully grabbing at her. You can find this ad on the back page of newspaper magazines. I get that this pink coloured bag is for women, but I don't understand what kind of message is being put across. I don't view it as arty either. I'd be glad, if anyone could explaid the concept to me.
I haven't done much reading on the subject of advertising per say. But, I certainly find ads to be an interesting medium of communication between the product and the consumer. Since they're so short in duration everything crammed into the ad is done for a purpose. The people portrayed, the dialogues, and the environment it was shot in... They're all employed for a reason. A point to note is the ad's treatment of characters which is done in accordance to their intended audience. While a motorcycle company like Bajaj Pulsar brings out ads that portray their male characters as masculinity personified, a soap brand such as Lux has their male character...Shah Rukh Khan gently caressing himself in a tub of roses boldly proclaiming his metrosexuality! Whatever the ad maybe or however it is shot, there is one basic underlying message. To put it forward crudely; "Buy our shit."
