The helpless Brownie kitten mewed for her parents on the busy street. She mewed and mewed for hours, like a baby human who could do nothing else but cry to communicate his plight. There was no help at hand, mama was too busy getting high and papa was on the lookout for more pussy.
Things looked morose until all of a sudden, Brownie saw a giant figure clad in white trudge towards her. He clutched in his hand a bowl of milk - that ominous-looking figure was Gautam. The kitten chose to sit still and continued mewing, until the beast towered above her. With her innocent eyes, she paused to glance at his grinning face, she could not fathom the reason for his smile, was it benevolent or devious?
Gautam picked Brownie up by the scruff of her neck, like her mommy would. He carried her for a distance and dropped her in a garden leaving behind the bowl of milk. Brownie was delighted, she had found momentary happiness as she frolicked about in the garden - could this be heaven?
Saturday, February 17, 2007
Monday, January 8, 2007
Ad mad
The most commonly used angles in ad films (at least in Indian ones) is the angle of using the opposite sex. The reasons for this, be they, their effectiveness or the film maker's banality is unknown to me. I see it in ads of toothpastes, cars, watches, cell phones and even sanitary pads! However one ad that I spotted a month ago deserves particular mention as it continues to baffle me. It's an ad by Hidesign designer bags which decides to display their bag atop a woman's breasts in her moment of intimacy with her lover. The blonde woman has this vacuous look on her face as she stares into the camera (probably wondering what the bag was doing there) while her lover who couldn't be bothered by the bag's presence is lustfully grabbing at her. You can find this ad on the back page of newspaper magazines. I get that this pink coloured bag is for women, but I don't understand what kind of message is being put across. I don't view it as arty either. I'd be glad, if anyone could explaid the concept to me.
I haven't done much reading on the subject of advertising per say. But, I certainly find ads to be an interesting medium of communication between the product and the consumer. Since they're so short in duration everything crammed into the ad is done for a purpose. The people portrayed, the dialogues, and the environment it was shot in... They're all employed for a reason. A point to note is the ad's treatment of characters which is done in accordance to their intended audience. While a motorcycle company like Bajaj Pulsar brings out ads that portray their male characters as masculinity personified, a soap brand such as Lux has their male character...Shah Rukh Khan gently caressing himself in a tub of roses boldly proclaiming his metrosexuality! Whatever the ad maybe or however it is shot, there is one basic underlying message. To put it forward crudely; "Buy our shit."
I haven't done much reading on the subject of advertising per say. But, I certainly find ads to be an interesting medium of communication between the product and the consumer. Since they're so short in duration everything crammed into the ad is done for a purpose. The people portrayed, the dialogues, and the environment it was shot in... They're all employed for a reason. A point to note is the ad's treatment of characters which is done in accordance to their intended audience. While a motorcycle company like Bajaj Pulsar brings out ads that portray their male characters as masculinity personified, a soap brand such as Lux has their male character...Shah Rukh Khan gently caressing himself in a tub of roses boldly proclaiming his metrosexuality! Whatever the ad maybe or however it is shot, there is one basic underlying message. To put it forward crudely; "Buy our shit."
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